Wednesday 22 February 2017

Effects of Advertising on Costumer's Purchase Intentions
Iram Ahmad
Facility of Management Sciences (International Islamic University Islamabad)
Irum.ahmed74@live.com

Abstract:

This research is done to examine effects of advertising on customers purchase intentions that also indicate their decision making process while persuasion and customers loyalty are factors effecting customers decision making process. Advertising always have a very rational and influencing impact on customers thinking powers.Some advertisers uses celebrity endorsement to persuade customers because some celebrities are having very pleasant and attractive personalities that can make any specific group of customers to change their decisions toward any particular brand. It's been also examined that creative persuasive advertisements have strong and dominant impact on consumers mind mapping because first time purchase of any product is uncommon and people use to buy similar product again and again. They feel hesitation to try new brands. However advertisers also use norms, values and physiographic factors in commercials to change consumers perception toward prestige of any brand, some other factors also have impact on customers buying intentions like, music, graphic quality, concept of commercial and the level of persuasion used in it. But price of a product and quality of product also influence consumers buying intentions.
Primary data is collected through questionnaires taking 250 consumers as samples.

key words: Advertising, Customer's Purchase intentions , Persuasion, Customers loyalty








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